Bedding producer Sealy launches ActivLink in August
19 Jul '07
1 min read
Sealy, the largest bedding manufacturer in the world, announced the launch of ActivLink, an integrated, proactive sales program that enhances the level of service offered to our valued independent dealers.
No other mattress manufacturer offers as sophisticated an approach to helping dealers grow their businesses. ActivLink will be phased into these dealers during the month of August.
"This new sales model will allow us to better meet the needs of all our independent dealers so that they receive consistent contact with Sealy and more access to materials and information," said Larry Rogers, president of Sealy, North America.
"Our goal is to meet the needs of dealers before they feel the need to call for assistance. ActivLink is based on the philosophy of proactive outreach to offer superior access to the marketing tools, product information and analysis services required to foster business growth for these dealers."
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