Salton Inc launches new George Foreman ''G5''

31 Aug '05

3 min read

Lake forest, Illinois based home furnishing maker Salton Inc announced that it has commenced production of the George Foreman "G5" Next Grilleration, the latest in a line of removable plate grills developed by the Company and George Foreman. The grill, which is scheduled to be on retailers' shelves in October, features five interchangeable plates. In addition to grilling, the G5 can be used as a griddle, for baking and making waffles. Suggested retail price is $129.99.

The Grill, which contains many of the popular features that have helped sell over 70 million grills bearing the Boxing Legend's name, contains an 84 square inch cooking surface with "George-tough" coating, including Salton's exclusive scratch-resistant, triple-tough non-stick coating. Plates are removable, and can be put in the dishwasher for cleaning. The Grill has a variable temperature control, allowing consumers to prepare a wide range of foods. A tilt control knob permits cooking flat on a counter top or for grilling at an angle to "knock out the fat". It also includes a George Foreman cleaning sponge and 100-recipe cookbook.

Salton has appointed Mayhew-Breen Productions to produce a 30- minute infomercial starring George Foreman, which is scheduled to air on television beginning in November. JWT of Chicago will also be producing a short-form commercial on the new product, starring George Foreman, to air during the November-December time period.

"I can not think of a better way to commemorate the tenth anniversary of the introduction of the George Foreman grill than through this exciting new product," said Leon Dreimann, Salton's CEO. "What started as a simple grill is now in millions of households worldwide. We look forward to continuing to work closely with George Foreman to continue the growth of this line of popular grills."

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