Online shopping - New trend for holiday season

24 Dec '07

2 min read

comScore Inc released an update of holiday season e-commerce spending for the first 51 days of the 2007 holiday season (November 1 – December 21). More than $26 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year.

We are continuing to see online spending strength as we get deeper into the season, with the most recent five-day span ending December 21 exhibiting a 25-percent growth rate versus year ago,” said comScore Chairman Gian Fulgoni.

“At this point of the season, the heaviest online spending days are now well behind us. However, with some online retailers offering deliveries before Christmas for orders placed by December 22, and in-store pickup available for orders placed on Christmas Eve, we expect to see above average growth rates continue through the holiday.”

Top 10 Online Spending Days of the 2007 Holiday Season
With online retail spending having already peaked for the season and the heaviest days of the season behind us, “Green Monday” (Monday, December 10) will reign as the heaviest individual spending day of the season with $881 million in sales.

“Cyber Monday” (Monday, November 26), which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million in sales.

comScore Inc

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