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Brother Intl investment to enhance its brand presence
19 Feb '08
2 min read
Brother International (India) Pvt Ltd, a leading producer of imaging solutions - Laser and Inkjet devices, announced that it will double investments in India.
The company has already invested over 160 million (INR) in India and will invest upto 400 million (INR) over the next three years.
With this fresh infusion of funds, the company plans to increase its product catalogue this year and focus on channel expansion and brand presence.
Brother International (India) will use these funds to strengthen its Operational functions to enhance its brand presence and strengthen its channel partner network.
The company also unveiled its new corporate logo this year, which is a continuation of its core value and reputation. It also signifies Brother's performance while supporting the company's image as a solutions provider.
The new logo comes at a time when the company is also celebrating its centennial year and marks an exciting new era of achievement and progress. Providing the best possible experience for customers will continue to remain Brother's number one goal.
Speaking on the occasion, Mr. Toshikatzu Koike, President and Representative Director, Brother International, said, "India has always been a promising market for Brother.
We hope our investments in this region will give us an opportunity to continue serving our long-standing and valued customers with an improved level of local support.
Our new investment is also a significant endorsement of India as an emerging star performer in our overall plans." Brother International (India) Pvt Ltd recently unveiled its first Customer Corporate Solution Center in India.
The Customer Corporate Solution Center is a part of Brother's global initiative to offer its customers a more convenient way to select products suited for their needs and to get a first hand look at the company's latest product offerings.
The company has already invested over 160 million (INR) in India and will invest upto 400 million (INR) over the next three years.
With this fresh infusion of funds, the company plans to increase its product catalogue this year and focus on channel expansion and brand presence.
Brother International (India) will use these funds to strengthen its Operational functions to enhance its brand presence and strengthen its channel partner network.
The company also unveiled its new corporate logo this year, which is a continuation of its core value and reputation. It also signifies Brother's performance while supporting the company's image as a solutions provider.
The new logo comes at a time when the company is also celebrating its centennial year and marks an exciting new era of achievement and progress. Providing the best possible experience for customers will continue to remain Brother's number one goal.
Speaking on the occasion, Mr. Toshikatzu Koike, President and Representative Director, Brother International, said, "India has always been a promising market for Brother.
We hope our investments in this region will give us an opportunity to continue serving our long-standing and valued customers with an improved level of local support.
Our new investment is also a significant endorsement of India as an emerging star performer in our overall plans." Brother International (India) Pvt Ltd recently unveiled its first Customer Corporate Solution Center in India.
The Customer Corporate Solution Center is a part of Brother's global initiative to offer its customers a more convenient way to select products suited for their needs and to get a first hand look at the company's latest product offerings.
Brother International (India) Pvt Ltd
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