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Solvent Free completes installation of SMART Wet Cleaning System

21 Feb '09
5 min read

Loney was himself a dry cleaner using Perchloroethylene before discovering the advanced cleaning solutions manufactured by Winning Brands. It was with Loney's help that three key elements were combined to deliver the world's first verifiable and consistently satisfying professional wet cleaning alternative to solvent based dry cleaning for all garments normally brought to the dry cleaner. This includes the best suits, ties, dresses, evening gowns and other garments considered "Dry Clean Only". That term is now technically obsolete, the newer concept being "Professional Cleaning Only".

Collaboration between Winning Brands' earlier operational unit, The Soap Factory, and Loney resulted in the SMART Wet Cleaning System. It combines advanced cleaning agents from Winning Brands (that replace the Perc) with appropriate washing, drying and finishing equipment. The result is a breakthrough for dry cleaners that permits any garments that would ordinarily be considered "dry clean only" to be cleaned with plain water and the SMART Wet Cleaning solutions.

Until recently, 100% substitutability with professional wet cleaning was considered impossible. Yet, in the case of Stop and Clean Dry Cleaners and others who convert their operation to this system, it is no longer necessary to hire licensed Hazardous Waste Removers to dispose of sludge, or to obtain certification from government that dry cleaning staff has been trained in the safe handling of what would otherwise be considered a hazardous solvent. The finished garments are as good, or better, than if dry cleaned conventionally.

The little known paradox of conventional dry cleaning is that although the process itself uses no water, most dry cleaning equipment currently in use consumes a vast quantity of water for cooling purposes. Loney's own dry cleaning operation went from using 180,000 gallons per month down to 40,000 gallons per month after conversion. Loney puts it this way - "The public has no idea. With some old fashioned operations, it's basically like having a ½ inch water pipe flowing with the tap turned completely on continuously during operating hours."

For more details click here.

Winning Brands Corporation

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