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FreightBro to help freight forwarders in Middle East

02 Jul '19
2 min read
Pic: FreightBro
Pic: FreightBro

India's first freight forwarder facing platform, FreightBro, is collaborating with the National Association of Freight and Logistics, (NAFL), Dubai, to help their 400+ members to digitise their services. With this, freight forwarders in the Middle East region will get access to import rates of China and India on-the-go and be able to book shipments.

The two have signed a Memorandum of Understanding (MoU) in this connection. The MoU was signed at the recently conducted Transport Logistic Fair held in Munich. The platform will enable freight forwarders in the Middle East region to manage quotations, shipments, communication, and visibility on-the-go.

FreightBro is India's first freight forwarder facing platform aimed at revolutionising the trillion-dollar forwarding industry through digitisation of the manual processes in logistics. It provides a digital platform for freight forwarders that enable them to procure rates faster, reduce operational inefficiencies, boost sales, make informed decisions using data analytics and thereby provide a seamless user experience.

Founded in February 1992 in Dubai, the National Association of Freight and Logistics (NAFL) works towards uniting a growing number of freight and logistics service providers in the UAE. NAFL is also the first national association of freight forwarders to be established in the Arabian Gulf and to join the International Federation of Freight Forwarders Associations (FIATA). Supported by the UAE government, NAFL has been continuously striving towards the development of logistics initiatives in order to better the industry standards in UAE.

Speaking about the partnership, Mohammed Zakkiria A, co-founder, FreightBro stated, "As the UAE market rides the wave of digitisation, this partnership comes at a perfect time as a strategic initiative to accelerate digitisation in the Middle East freight industry. For FreightBro, the association will help us expand our presence in the Middle East and work closely with the forwarders of the region. Also, it is in sync with our ongoing trade lane development and solutions for small and medium sized forwarders in India, the UAE, and China."

Nadia Aziz, president, NAFL, stated, "FreightBro's platform and application will surely speed up work for the forwarders; cut costs and help them grab a greater market share. It will also connect us more efficiently with top-notch Indian forwarders and traders and will create more synergy between both the countries." (SV)

Fibre2Fashion News Desk – India

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