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Mercent declares single solution for online retailers

03 Aug '05

4 min read

Philadelphia based Mercent, which provide single solution for online retail merchandising announced the launch and immediate customer availability of Mercent Retail, a powerful new subscription-based software service that helps retailers promote and sell products across leading online marketing channels.

Mercent Retail offers retailers greater product visibility online, increased control over product merchandising and promotions within third-party channels, and the ability to measure online advertising performance by key retail metrics such as per-product gross margins. With Mercent Retail, merchants promote the right products with the right offers in the right online channels.

“Company is thrilled to offer merchants an easier way to reach millions of online consumers with dynamic merchandising offers coordinated across online channels,” said Eric Best, CEO of Mercent. “Their customers promote higher-performance product assortments defined by key metrics such as availability and gross margin. And Mercent's interests are exactly aligned with our customers' through their pay-for-performance pricing model.”

Forrester Research estimates that revenue generated by online marketplaces more than doubled in 2004 and is expected to reach $54.3 billion by 2007, when it will account for 27 percent of total e-commerce sales. To help retailers capitalize on this market opportunity, Mercent Retail provides maximum product visibility across 20 online marketing channels including Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, LinkShare, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.com, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping. Among these channels, PriceRunner is the most recent to launch in the U.S. market.

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