Zac Posen Spring/Summer 2006 fashion show by HIGHFASHION7

20 Oct '05

3 min read

HIGHFASHION7 launches exclusive webcast of Zac Posen Spring/Summer 2006 Fashion Show.

Newly Launched Broadband Streaming Fashion Channel Reaches over 250,000 Unique Viewers Worldwide in Initial Month; Asian Launch Event Held in Singapore Featuring World-Renowned Designers

Broadband streaming fashion channel HIGHFASHION7 has launched a full webcast of the Zac Posen Spring/Summer 2006 fashion show. This follows the September 2005 launch of the channel that coincided with its sponsorship of the Zac Posen Spring/Summer 2006 held in New York City during Fashion Week.

In addition, the channel held its Asian launch event in Singapore this week in the climatic setting of the New Asia Bar atop Singapore's tallest hotel. The Singapore event featured both broadband and live shows from international designers, including Italian luxury brand Missoni, and was held in conjunction with the 18th Singapore Fashion Week (SFW05), where M2B is the broadcast sponsor.

Since its launch in September, HIGHFASHION7 has seen impressive viewership that reflects its goal of bridging the gap between the U.S. and Asian high-fashion consumer markets by offering content relevant to viewers around the world. In its initial month, the site reached over 250,000 viewers worldwide.

Rebecca Binny, General Manager of M2B World Inc, which launched HIGHFASHION7 informed that they are delighted that they have already secured a strong viewer base for the channel, and expect that number will continue to grow. They recognized the need for a fashion channel that catered to the international community. As evidenced by thier first month's demographics, the demand for exclusive brands is continually increasing in foreign markets. HIGHFASHION7 will offer updated information, editorial and exclusive streaming content that will be highly relevant to these consumers.

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