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Avery Dennison RBIS participates at NRF Convention
Jan '16
Avery Dennison Retail Branding and Information Solutions (RBIS), a provider of RFID-enabled solutions to the global apparel and footwear sector participated at the NRF Annual Convention and Expo.

“Avery Dennison RBIS also showcased its latest products, services and RFID technologies at NRF's Expo hall,” an Avery Dennison press release stated.

The demonstration featured the impact of RFID on inventory accuracy on the retail consumer experience, a sneak peek of its upcoming printer series, in addition to an interactive smart mirror demonstration.

Furthermore, Avery Dennison RBIS hosted a Big Ideas panel discussion on RFID technology and the impact on consumer experience, moderated by Fast Company and featuring industry experts.

According to Avery Dennison, it has invested in RFID technology as a way to change the future of retail by delivering a seamless consumer experience and increasing sales and profits.

“As the lines between the physical and digital world blur, brands must differentiate themselves to encourage customer loyalty, RFID serves as a key enabler in improving retail consumer experience,” it added.

“Technology has drastically enhanced the consumer experience and RFID is at the forefront of this change,” Francisco Melo, vice president, Global RFID for Avery Dennison said.

“From item-level visibility to smart mirrors, RFID has helped to transform the traditional brick-and-mortar storefronts into interactive digital spaces,” he too added.

“Avery Dennison has done so by seamlessly integrating technology that improves the retail experience for shoppers and retail associates,” Melo noted.

The panel discussion titled 'Merging the Physical and Digital World to Enhance Consumer Experience', focused on how RFID technology is improving the consumer experience in retail.

Panelists discussed topics ranging from on-floor availability and stock accuracy to the ever-increasing impact of omni-channel and the growing trend for in-store interactive experiences to differentiate in the marketplace.

The panel was moderated by Neal Ungerleider, writer at Fast Company, who was joined by top retail and RFID experts like Uri Minkoff, CEO at Rebecca Minkoff and Tobias Steinhoff, senior director of Business Solutions, Adidas.

Other panelists included Francisco Melo, vice president Global RFID, Avery Dennison and Dr. Bill Hardgrave, dean and Wells Fargo professor Herbert College of Business, Auburn University.

At its booth, Avery Dennison presented its newest solutions which allowed participants to journey through an interactive consumer experience.

They were able to witness how Avery Dennison's integrated global solutions are essential to inventory optimisation, supply chain agility and visibility across channels.

“Visitors learned how the consumer is at the center of everything Avery Dennison does, from global trend research, product and technology innovation, to the very latest in branding solutions and RFID technology,” the company informed. (AR)

Fibre2Fashion News Desk – India

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