Home / Knowledge / News / Information Technology / Avery Dennison & Rochambeau launch smart digital jacket
Avery Dennison & Rochambeau launch smart digital jacket
18
Nov '16
Courtesy: Avery Dennison
Courtesy: Avery Dennison
Avery Dennison Retail Branding and Information Solutions (RBIS) has joined hands with Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist, to launch a smart digital jacket that allows wearers to receive personalised content. The ‘Bright Bmbr’ interactive jackets for fall use Avery Dennison’s Janela and Evrythng’s Internet of Things cloud-based platforms.

The #BornDigital garments offer exclusive personalised dining, art, retail and fashion experiences to consumers.

“The jacket allows wearers to receive personalised content, exclusive rewards and gain access to one-of-a-kind experiences. The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label containing NFC technology and a unique QR code, allowing consumers to connect with these smart tags and access rewards and curated experiences,” Avery Dennison said in a statement.

“The designer label was initially started as an outlet for creative expression and artistic collaboration. We cannot think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. The digital birth means the limited-edition jackets is connected to the consumer and is triggered by a smartphone,” said Laurence Chandler, founder of Rochambeau.

Avery Dennison has also collaborated with UK based jewellery designer Sarah Angold on four custom-made accessory pieces embedded with Avery Dennison RFID technology. Oak Labs’ interactive mirrors have been linked to Angold’s jewellery to elevate the consumer experience.

“The physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives. RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself,” said Francisco Melo, vice president and general manager of Global RFID at Avery Dennison. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

5.5% rise in US holiday retail sale, exceeds expectations

Apparel/Garments | On 17th Jan 2018

5.5% rise in US holiday retail sale, exceeds expectations

US holiday sales in November-December last rose by 5.5 per cent to...

West Bengal to showcase Metiabruz as RMG hub at BGBS 2018

Apparel/Garments | On 17th Jan 2018

West Bengal to showcase Metiabruz as RMG hub at BGBS 2018

To double exports of readymade garments (RMG) in the next three...

Pakistan’s PHMEA wants end to polyester yarn import duties

Textiles | On 17th Jan 2018

Pakistan’s PHMEA wants end to polyester yarn import duties

The Pakistan Hosiery Manufacturers and Exporters Association (PHMEA)...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search