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Brooks Brothers selects SAP Fashion management suite
Jan '16
Global retailer Brooks Brothers has selected SAP Fashion Management suite.

SAP Fashion Management, launched in January 2014, is a multichannel, vertically integrated fashion application that harmonises wholesale, retail, and manufacturing processes within one back-office software system. Built in collaboration with four customers, including Adidas Group, SAP Fashion Management currently supports over 25 customers worldwide,

The latest version of SAP Fashion Management brings most processes core to apparel and footwear companies to the SAP for retail solution portfolio based on standard SAP ERP software powered by the SAP HANA platform.

Brooks Brothers is also implementing the SAP Customer Relationship Management (SAP CRM) and SAP Customer Activity Repository applications. These systems will provide a 360-degree view of customers worldwide, according to a press release.

Lori Mitchell-Keller, global general manager, Consumer Industries, SAP said, “By including manufacturing capabilities in SAP Fashion Management, we are able to provide a truly vertical solution via end-to-end scenario integration. In addition, with SAP HANA there is access to transformative new processes such as multichannel material requirements planning or order allocation with the ability to simulate.”

Sahal Laher, executive VP and CIO at Brooks Brothers said, “We selected SAP to have a global, scalable system from an innovative partner with a strong background in fashion and retail. The key process benefit that we've realised with SAP so far is better visibility into our inventory and our financials. SAP helps us simplify our customer experience by giving us a universal customer master database, which allows us to understand our customers, their purchase history and their preferences in a real-time manner.”

With SAP Fashion Management, SAP helps fashion companies that are vertically integrated and have multiple sales channels and multiple businesses to act as one integrated unit. The application covers processes specific to retail, wholesale, manufacturing and fashion on a single back-office software system with SAP ERP and SAP Fashion Management operating on the same instance. (GK)

Fibre2fashion News Desk - India

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