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Browzwear launches Open Platform for 3D apparel
11
May '17
Courtesy: Browzwear
Courtesy: Browzwear
Browzwear, developer of 3D solutions for apparel design, development, and merchandising for a successful digital product lifecycle, has unveiled the Browzwear Open Platform, the cornerstone of a program designed to enable fashion brands and retailers to leverage a growing ecosystem of integrated software solutions as part of their digital apparel process.

The apparel industry is currently transitioning from traditional, manual design, and development to digital technologies and workflows that promise faster delivery, higher customer satisfaction, and greater sustainability. The ability to interact with accurate, 3D garments right from the design stage, all the way through to production and merchandising, is key to this transformation.

With the Open Platform, Browzwear is bringing together the many different solutions that can play a part in the digital process, and enabling them to leverage the power of 3D. Partners in the Open Platform program provide software for asset management, pattern design, costing, merchandising, showcasing, online shopping, workflow, and more. For Browzwear partners, the program features the new Open Platform API, along with support for testing and development, and joint marketing initiatives. For brands and retailers, the program also includes advanced consulting and integration services that help organisations to design and implement a customised digital process successfully.

Sharon Lim, Browzwear CEO said, “Each of our customers has a unique process and we are committed ensuring that their digital transformation is a success. We created the Browzwear Open Platform program so that we can help every customer create the right solution for their business, through a combination of True-to-Life 3D, expert services, and complimentary products and technologies.” (GK)

Fibre2Fashion News Desk – India


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