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Cath Kidston uses Futura retail system in Japanese stores
27
Nov '15
Fashion brand, Cath Kidston has deployed the multi-lingual global EPOS and retail management solution across 27 stores in Japan and consolidated its Japanese retail network utilising the solution.

Futura4POS was selected because it provides an advanced real-time, multi-lingual, hardware independent retail environment, with the ability to roll out and update from Cath Kidston offices in the UK, in turn limiting the requirement for significant in-country overheads.

Working with Futura Retail Solutions, the UK management team developed a complete in store retail model with a Japanese front end, including a fully translated product catalogue, integration with new third-party warehousing and logistics, CRM and Loyalty Rewards, all prior to the transition date.

The Japanese system links back to Cath Kidston's Futura-based head office systems in the UK for daily retail management tasks including allocations and merchandising, all live in real time. Updates from the UK flow down to each store with a Japanese front end. With limited training opportunities prior to the 'go live' date, the team could also run daily update releases, based on feedback in store and cultural requirements, to accommodate any issues that cropped up as staff familiarised themselves with the new system, according to a press release.

Cath Kidston will also operate a real time loyalty reward system, mastered in Futura. To accommodate nuances in the Japanese language, which uses multiple character sets, and the potential difficulties of inputting customer details at the till, the system integrates with a third party web application which allows customers to pick up their loyalty card in store and then go online to complete their details. Development work is completed and system will go live shortly.

Designed for lifestyle and fashion brands expanding across different time zones and languages, there are a number of factors that make Futura4POS a good fit for Cath Kidston. These include: a single customer record, mastered in Futura; ease of use from point of view of operational performance and the end user at the till; a global solution with a real time architecture; full visibility of sales reporting in local time; language support for 2-byte character sets; and flexibility to integrate easily with other 3rd party systems using standard APIs. (GK)

Fibre2fashion News Desk - India

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