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Checkpoint unveils RFIDMerchandise solution for retail
21
Jan '16
Checkpoint Systems, Inc., a leading global supplier of merchandise availability solutions for the retail industry, has collaborated with Microsoft Corp. to bring Checkpoint RFIDMerchandise Visibility solutions to the cloud, and enhance them utilising Microsoft analytical tools.

The resulting cloud-based merchandise visibility solution, Sense + Respond, provides multi-channel retailers with a flexible, fast deployment approach to gather real-time insights and predictive analytics. Sense + Respond utilises Checkpoint Systems' leading Internet of Things (IoT) platform for retailers, the OAT Foundation Suite, along with Microsoft Azure Cloud Solutions, enabling retailers to make informed business decisions in real-time.

The new merchandise visibility solution provides increased customer engagement and conversion across channels through real-time, sensor-enabled shopper insights, integrated with systems of record and business intelligence tools. It offers increased omni-channel fulfilment efficiency, service quality and employee empowerment through sensor-enabled task management applications. It has improved supply chain agility and optimised last-mile delivery through real-time inventory transparency and order fulfilment process automation, according to a press release.

It provides a 360-degree view of customer behaviour and touch points through the integration of multi-modal sensor data (RFID, NFC, Location-Based etc.) with retailers' existing systems of record. The system gives actionable and powerful insights to retailers by integrating Checkpoint's rich IoT data and the powerful machine learning of Microsoft Azure for data mining and predictive analytics capabilities.

Uwe Sydon, senior vice president of innovation, Checkpoint Systems said, “In the race to win shopper loyalty, retailers must find better, faster ways to understand and engage connected consumers across channels. As the global RFID deployment leader, we chose to collaborate with Microsoft to create a scalable, easy-to-deploy merchandise visibility solution that enables retailers to quickly realise value.”

Brendan O'Meara, managing director of worldwide retail and consumer goods, Microsoft said, “Retailers are increasingly deploying sensor solutions for real-time insights at each step in the shopping journey, whether online, on mobile devices or in brick and mortar stores. Checkpoint's Sense + Respond solution running on the Microsoft Azure IoT Suite integrates RFID and enterprise systems into an intelligent cloud that 'connects the dots' of the modern shopper experience and empowers retailers to respond quickly to fast-evolving consumer needs.” (GK)

Fibre2fashion News Desk - India


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