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Chinese fashion firm Hotwind selects JDA Allocation suite
27
Nov '15
Hotwind, a leading fashion retailer in China, has selected JDA Allocation software to improve store efficiency and overall store performance by matching inventory levels to consumer needs from store to store.

The Chinese fashion firm wanted to replace its manual spreadsheet-based allocation processes, which were spread across various sales regions, with a more unified view into allocation and replenishment levels from region to region, and reduce the amount of over- or under-stock scenarios that were occurring. They chose JDA Allocation to centralise the management and control of store-level allocation and replenishment, and automate previously manual processes.

JDA Allocation enhances and translates customer knowledge into pinpointed allocations, enabling retailers such as Hotwind to optimise store-specific product assortments across its stores. Hotwind selected JDA also in part due to its deep expertise in the apparel industry, and its integrated end-to-end retail planning solutions that could support their future growth and development, according to a press release.

Thomas Yu, senior vice president, Hotwind said, “Hotwind is a leader as a specialty retailer in the apparel industry, and having the right inventory to meet customer needs is one of our top priorities as we continue to grow. JDA Allocation will help us more efficiently control our stock levels from region to region and store to store, so not only does each store have the right level of inventory, but the right product mix based on customer demand and purchasing trends. JDA Allocation will also reduce the amount of inter-store product transfers occurring and improve sales revenue.”

Amit Bagga, regional vice president, Asia Pacific, JDA Software said, “With 500 stores, Hotwind faces the challenge of targeting stock levels to each store and each region, using disparate processes and spreadsheets to assess their allocation and replenishment needs. This leads to inaccurate inventory levels and potentially lost revenue. JDA Allocation will give Hotwind the ability to drive quicker inventory turns, and target the optimal mix of products for each store. It will also give Hotwind a more efficient way to create and execute their allocation plans, create allocations based on inventory and assortment plans for new products, as well as accurately plan and replenish existing items.” (GK)

Fibre2fashion News Desk - India

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