Home / Knowledge / News / Information Technology / Detego integrates RFID tech in 1 billion clothing items
Detego integrates RFID tech in 1 billion clothing items
23
Nov '16
Courtesy: Detego
Courtesy: Detego
Detego, a retail software specialist, has digitally connected over a billion clothing items using the radio-frequency identity (RFID) technology in a bid to help several European retailers gain actionable insights into product ranges and customer behaviour. Fashion retailers from the UK and Germany lead the field in adopting this technology.

RFID in retail is growing rapidly, according to a research by IDTechEx. The research estimates the total value of the RFID market to be worth over $10 billion and expects it to rise to $18.6 billion over the next decade. This is largely attributed to the falling cost of tags - just a few pence each, depending on volumes - and the advantages offered by automated tracking and real-time visibility of every article in stock.

“The cost of RFID tags has fallen so much over the last decade that most fashion retailers are now seeing the sense of item-level visibility and the more detailed analytics it supports. Connected technologies enable fashion retailers to automate processes and reduce administrative duties, freeing up staff to focus on customer service. Combined with near 100 per cent inventory accuracy, this leads to an enhanced shopping experience and higher sales conversion rates,” said Uwe Hennig, chief executive at Detego.

“With so many consumers now expecting higher levels of service, such as 'click and collect', retailers are coping by sending more inventory to stores and over-compensating. This is a bad idea. Too much stock always leads to excessive discounting and lower margins,” added Hennig.

Detego is currently rolling out its software across 900 stores for a global sports brand, at a rate of about twenty stores a week, to improve the in-store experience for consumers and to support the brand´s omnichannel strategies. The retailer is gradually adding RFID tags to every article of clothing and footwear so that it can manage all 80 million items in real time. Using Detego's software, it will even be able to measure the time it takes to replenish shelves.

Other Detego customers are using fixed ceiling reader systems and RFID to track the movement of goods, while people counting systems can recommend the ideal number of staff needed at different times of the day. Using Detego's software also helps redistribute merchandise after seeing that some products appear to be more popular when sold online, whereas others never make it beyond the fitting room.

“The company is enjoying a significant growth of around 50 per cent a year, as more and more retailers are turning to analytics, RFID and other in-store technologies. It puts its success down to retailers increasingly wanting cloud-based retail solutions with the promise of faster, pay-as-you-go software implementations,” continued Hennig. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Top executives
Textile industry, India

The event should be organised every year

Top executives
Textile industry

The foremost issue is bridging the skill gap

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search