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Detego unveils new software for omni-channel retailing
Oct '16
Detego, a specialist in real-time business intelligence for the fashion retail industry, has unveiled Detego InStore 4.2, an in-store software with comprehensive functionalities for omni-channel retailing. Fashion retailers like G-Star and Marc O'Polo use Detego InStore for real-time transparency on individual items across multiple channels.

The latest retail software features a number of standard applications for omni-channel retailing, including 'click & reserve', 'ship-from-store' and 'return-to-store', enabling fashion retailers to more effectively manage popular services like same-day deliveries.

The cloud-based Detego retail software differs from many rivals by providing item-level visibility of merchandise, whatever the channel, as well as offering a complete in-store solution with comprehensive omni-channel applications (including hardware, service components, and updates), all for a monthly subscription fee, rather than large upfront investment. The software is particularly geared towards fashion retailers because of the need to closely monitor so many ranges, styles, colours and sizes, as well as the inherent costs of over-supply and discounting. Detego says that franchisees and concession stores are also built into the software's omni-channel set-up to ensure a positive brand experience across all channels for customers.

Uwe Hennig, CEO at Detego said, “Detego InStore bridges the gap between online and offline retailing and allows fashion retailers to support their customers at every touchpoint along the entire customer journey. It means that stock will be used more intelligently and omni-channel retailing strategies can be implemented in a more cost-efficient way.”

“Consumers no longer distinguish between online and offline, or brand-owned and franchise stores, but rather expect a seamless shopping experience across all channels. And this can be achieved without the constraint of increasing stocks in stores,” he added. (GK)

Fibre2Fashion News Desk – India

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