Ebay & BigCommerce unveil suite for omni-channel selling

15 Nov '16

2 min read

Ebay, a global commerce leader including the Marketplace, StubHub, and Classifieds platforms, and BigCommerce, a leading cloud ecommerce platform for rapidly growing businesses, has unveiled a new suite for merchants to seamlessly list and sell products on the eBay marketplace, while managing inventory and orders natively through BigCommerce.

Through the integration, BigCommerce merchants can now select products from their catalogue and begin selling to more than 165 million active buyers on Ebay in a matter of minutes, without the need for third-party apps or custom development.

BigCommerce merchants that choose to sell on Ebay can take advantage of unique benefits, like centralised inventory management and order processing, where merchants can simultaneously sell the same products and inventory across both Ebay and their branded website while effortlessly syncing stock levels and Ebay orders with their online store. Streamlined fulfilment and order management eliminates the need for manually managing processes across various channels.

With rapid bulk listing and central management, merchants can create hundreds of Ebay listings in minutes using customisable templates by automatically mapping products to Ebay categories.

The omnichannel suite offers channel-level control and customisation, where merchants can tailor Ebay listings by defining channel-specific descriptions and pricing while still using a common product catalogue. With scalable architecture, and utilisation of eBay's new APIs, merchants will benefit from more consistent and faster syncing.

The integration with BigCommerce represents a broader API initiative that Ebay has recently undertaken to make both buying and selling easier than ever. With the release, BigCommerce is the only ecommerce platform to natively support selling across the world's two largest marketplaces and leading social platforms, including Facebook and Pinterest.

Bob Kupbens, eBay's vice president of business-to-consumer selling said, “We're thrilled to partner on a seamless solution for BigCommerce merchants to scale their businesses through Ebay's marketplace. Ebay helps every shopper find items that are perfect for them – and this integration will deliver even more choice and selection to Ebay's highly engaged and active global buyer base.”

Brent Bellm, CEO of BigCommerce said, “Our integration with eBay enables retailers to sell to the massive eBay community from a single platform unified with their branded websites. The Ebay and BigCommerce partnership allows retailers to maximise their online sales while minimising technical and operational complexity.” (GK)

Fibre2Fashion News Desk – India

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