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Fashion firm Derek Lam deploys Centric SMB PLM suite
03
Aug '16
American fashion design firm Derek Lam International LLC, known for its luxury and contemporary women's clothing, shoes, and accessories, has implemented Centric SMB PLM suite.

Centric SMB is a cloud-based PLM solution available on a subscription basis (SaaS) and is tailored for emerging businesses to help them speed product development, improve costs, and increase market responsiveness.

With demand quickly growing, Derek Lam International knew they needed to implement an efficient design and development process. The firm's future growth would require a modern, centralised PLM system that is rich in functionality and easy to use. They would also need to simplify collaboration between their internal teams.

Derek Lam International's prior system had functionality limitations and therefore was not adopted by users as extensively as the company envisioned. After conducting extensive research of PLM solutions, the company chose to switch to Centric SMB.

David Meir Sasson, chief operating officer of Derek Lam International said, “The challenge was finding the right balance between creativity and structure. We had heard that Centric was used by best-in-class fashion companies to grow business and streamline production from concept to store shelf. And when we saw the solution, we knew it would be a fit for our brand.”

“Now all of our departments – design, marketing, development, production, finance and sales – will have access to the same information. Better communication promotes a natural workflow and will improve collaboration between our teams. Best of all, by reducing the amount of administrative work required, our designers will now able focus solely on creativity, which is crucial for our brand,” he added.

Chris Groves, CEO of Centric said, “We're delighted to partner with Derek Lam International. Implementing the right PLM tool, that is as innovative and dynamic as the Derek Lam brand itself, is a significant step in the design company's evolution. We look forward to supporting Derek Lam International as it achieves new heights in the fashion industry.” (GK)

Fibre2fashion News Desk - India

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