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Fitcode offers perfect fit for customers of Hudson Jeans
08
Oct '16
Fitcode, a fashion data company which focuses on fit and not size in women's denim jeans has partnered Hudson Jeans to provide Hudson customers with a personalised and curated shopping experience. Fitcode will offer women of all shapes and sizes, an easy way to find Hudson styles, best suited for their body types, thereby helping them find their perfect fit.

Customers on the Hudson ecommerce website first participate in a Fitcode quiz and are then assigned a Fitcode based on their unique body type, without the need for body measurements.

Following the quiz, customers can then shop curated denim recommendations within their Fitcode, without ever leaving the website.

According to Fitcode, the partnership with Hudson represents the next evolution in the Fitcode experience and also the future of denim shopping.

The company is also offering these services to other brands like Paige, 7 For All Mankind, Levi's, Citizens of Humanity, J Brand, NYDJ, FRAME Denim, and Kut from the Kloth. (AR)

Fibre2Fashion News Desk – India

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