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Gerber launches new eSTORE for online visitors

19 Feb '16

2 min read

Gerber Technology, the world leader in integrated software and automation solutions for the apparel and industrial markets, has launched the Gerber eSTORE, a new ecommerce site.

The online store shortens ordering time through a variety of intuitive navigation techniques and product visuals to lead visitors to the items they need.

Navigation on the Gerber eSTORE can use any element of the product description (even a single word) to generate suggestions, as well as predictive suggestions for commonly used products and services related to their searches. The Gerber eSTORE offers common supplies, as well as replacement parts for Gerber cutters, spreaders and plotters, according to a press release.

Jeremy Beck, Gerber's global product manager, Aftermarket said, “The new navigation walks you through the process, rather than expecting you to be intimately familiar with the equipment. For example, the process can take a user from the overview term 'cutter' to the component and then to the specific part needed without unnecessary steps. It is a very photo-intensive site that doesn't require users to have all the technical details to find the products and services they need. Our enhanced search capabilities create an advanced filtering process that helps users hone in on the exact product needed for their Gerber equipment.” (GK)

Fibre2fashion News Desk - India

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