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HookLogic helps La Redoute for efficient online marketing
24
Sep '16
Courtesy: LA Redoute
Courtesy: LA Redoute
HookLogic, the pioneer of performance marketing for brands, has helped La Redoute, leading apparel retailers in France, to offer brands valuable native advertising opportunities on laredoute.fr. By deploying HookLogic Sponsored Products, brands can leverage first-party retail data to reach high-intent shoppers via real-time ads for individual shopper needs.

An innovative force in French retail, with the highest-ranking site for fashion and home decor in the country, La Redoute is the latest ecommerce leader in the region to join HookLogic's growing retailer network.

Built to present a mutually beneficial trading environment for both brands and retailers, the HookLogic Exchange allows brands to bid on media enriched with vast stores of first-party shopper data, increasing sales for brands while driving incremental revenue for retailers. Furthermore, SKU-level sales attribution can also be measured with HookLogic 360, the most sophisticated attribution engine available for tracking consumer product sales.

Anthony Lecouf, media manager in charge of trade marketing at La Redoute said, “As the digital market in France expands, opportunities for retailers to establish privileged relationships with brands are essential, especially when they allow firms to increase business performance online. Our decision to implement HookLogic Sponsored Products will enable our brand partners to increase product visibility to ultimately drive more sales.”

Olivier Galichère, country manager for France, HookLogic said, “With its dominant position in the fashion and home goods market, and loyal consumer base, La Redoute is an extremely valuable addition to the HookLogic Exchange and represents an exciting opportunity for performance marketing.” (GK)

Fibre2Fashion News Desk – India


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