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Italian brand La Perla chooses Centric PLM suite
27
Jul '16
La Perla, Italy's leading innerwear and beachwear brand, has selected Centric Software to help streamline its product development process and reinforce its market leadership.

In 2013, La Perla was acquired by Silvio Scaglia, a fashion entrepreneur. Under his ownership, the company is undergoing a complete transformation process, supported by an ambitious relaunch plan. Their strategy aims to build upon and expand their heritage luxury positioning. Part of their strategy is to renew all La Perla's main IT systems, including PLM.

La Perla sought a PLM provider to reduce time to market by streamlining product development activities. La Perla will use the full Centric 8 PLM suite including Centric's mobile apps to streamline operations and reduce time to market.

Miriam Gallio, COO of La Perla Group said, “Our product development process was long and time consuming. We want to leverage our ability to develop trend-right products and improve assortment plans by connecting merchandising, design, and product development teams. Centric 8 PLM and their mobile apps offer flexibility and deep process coverage which will allow us to improve our complex product development processes to bring our products to the market faster. Thanks to their extensive knowledge of the industry, Centric will support our overall strategy to drive growth and profitability.”

Chris Groves, president and CEO of Centric Software said, “La Perla is the perfect combination of tradition and innovation. Centric 8 PLM will support this top lingerie brand to expand their long-standing market leadership.” (GK)

Fibre2fashion News Desk - India

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