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Lectra appoints new regional director for Spain & Portugal
Aug '17
Rodrigo Siza
Rodrigo Siza
Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles, and composite materials, has announced the appointment of Rodrigo Siza to the role of regional director of Spain and Portugal. Rodrigo will develop new regional synergies to support local fashion and automotive businesses.

Based in Porto, Portugal, Rodrigo Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and facilitate their success in the Industry 4.0 era. Rodrigo will rely on Lectra’s highly experienced teams located in the region.

Rodrigo started his career at Tradetex, a trading company of textiles for clothing, as a textile designer. From 1991 to 1999, he was an associate of V-Sistemas Informatica, specialised in the development and distribution of technical solutions for the textile industry. In 2000, he joined Lectra Portugal as a design and merchandising manager, and then evolved into the position of international consultant in 2004. He left Lectra in 2005 to take the position of sales director of RPB Têxteis e Vestuario, a company that makes clothes, before returning to Lectra in 2007 to take over the management of the Portuguese subsidiary. Rodrigo has a masters in marketing from Minho University and a degree in design and communication from Porto University, both located in Portugal.

Daniel Harari, Lectra chairman and CEO said, “Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal. He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After ten successful years as head of Lectra Portgual, Rodrigo is now also in charge of meeting the expectations of our Spanish customers.” (GK)

Fibre2Fashion News Desk – India

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