MakerSights releases Digital Line Review tool for retail

02 Sep '20

3 min read

Pic: Shutterstock

MakerSights, the product decision platform for retail, has launched Digital Line Review, a first-of-its-kind digital collaboration tool enabling brands to make smarter and more efficient decisions about what products to bring to market. MakerSights is the product decision platform powering nimble, resilient retail brands through consumer-led collaboration.

Trusted by global brands like Levi’s, Ralph Lauren, and Lululemon for voice of consumer intelligence, MakerSights is extending its platform to enable product, merchandising, and sales teams to remotely manage complex assortment reviews, streamline merchandising decisions, and reduce time-to-market through faster, more iterative feedback cycles. By shifting collaboration online with Digital Line Review, brand teams save time and money on costly global meetings, democratise access to data across the organisation, and ultimately increase confidence in product decisions by up to 88 per cent, according to a press release by MakerSights.

As COVID-19 catalyses chaos and change across the retail industry, Digital Line Review directly supports brands who, almost overnight, have had to shift to remote work for the first time. According to a recent survey of over 280 US product and merchandising professionals conducted by MakerSights, 57 per cent stated the most critical challenge facing their company today was the loss of productivity due to the COVID-19 shutdown. With only 19 per cent feeling satisfied with their current technology, 46 per cent called specifically for collaboration software to streamline operations, improve efficiency, and increase confidence in decision making within their organisations, highlighting a need for new solutions that has only been exacerbated by the disruption of COVID-19.

Locked into decisions made months prior, brands are completely unable to react and adjust for rapidly changing consumer trends, much less to unexpected market conditions like the COVID-19 shutdown. The result is disastrous for both brands and the planet: retailers waste billions of dollars on products consumers don’t want, while unsold inventory contributes to the 21 billion pounds of excess clothing filling landfills each year.

COVID-19 has only exacerbated this problem, suddenly forcing brands to manage this process and make major decisions remotely without sufficient software. Most brand teams rely on a combination of cobbled together legacy tools like Word documents, spreadsheets, annotated PDFs, and lengthy email threads that weren’t designed for complex collaboration across global teams managing hundreds of products. Even with remote conferencing options, brand teams lack a centralised workspace specifically designed for their needs and workflows. Digital Line Review is a purpose-built, dedicated solution addressing this gap and evolving the initial incarnation of a digital working model, allowing all key information and collaboration to happen in one easy to access place.

In the current retail climate, brands must relentlessly focus on their consumer to ensure new products resonate and de-risk inventory decisions. Digital Line Review provides users with a comprehensive look at 3D renderings of the assortment, internal feedback from regional merchants and sales teams, and consumer sentiment on new products in one place. This enables brand teams to evaluate internal and market feedback on new products in a shared workspace and address questions, challenges, and roadblocks faster. Retail brands can now unlock dynamic decision making throughout the product-to-market lifecycle and easily collaborate whether teams are in the same room or halfway around the globe.

Fibre2Fashion News Desk (GK)

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