Home / Knowledge / News / Information Technology / Mobmerry collaborates with India Fashion Forum 2016
Mobmerry collaborates with India Fashion Forum 2016
08
Apr '16
Mobmerry, a retail and lifestyle discovery platform, partnered with the India Fashion Forum (IFF) 2016 to provide leading fashion businesses the opportunity to explore and exchange thoughts on the latest trends and innovations from across the globe that impact fashion retail and consumption in India.

Mobmerry was a session partner at IFF 2016, which included moderating and engaging in panel discussions to speak on relevant changes in the space.

Launched by Interaction One in June 2015, Mobmerry is a mobile application that integrates Internet of Things (IoT) with retail experiences to connect retailers with consumers. Using Bluetooth Low Energy (BLE) applications, known as beacons, Mobmerry enables consumers to discover and purchase lifestyle products from multiple offline retailers in an easy and friction-less manner. For merchants, beacon technology provides large amounts of data that will enable them to provide a customized experience to their consumers.

"Mobmerry has gathered that discovery can be taken to the next level when paired with personalization. When a merchant can recommend based on a user's tastes and preferences, their profile and purchase history, the whole concept of fashion can become a much more unique and fulfilling experience," says Krishna Prasad, CEO and Co-Founder, Mobmerry.

He added, “IFF 2016 was a phenomenal platform to ponder and discuss the changes occurring in the already exciting space of fashion and retail. It enabled thought leaders in the fashion industry to gain several new perspectives on a way forward for the industry by amalgamating retail and technology for a better experience for the consumers."

The retail platform is in the process of implementing more than 500 beacons across the city of Bangalore, on boarding stores such as Nautica, Guess, Kazo, Forever New, Vero Moda, Global Desi, A Little Bit of Fabulous, and The Purple Turtles. (HO)

Mobmerry

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X