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Myntra picks Haul to enhance real time tracking
13
Sep '16
In order to enhance real time tracking, visibility and alerts, Indian online fashion retailer Myntra implemented Haul from LogiNext Solutions. Following this, the ecommerce store was able to save costs, reduce the distance traveled and improve deliveries with dynamic route optimisation, while addressing the challenge of timely deliveries.

So, while Myntra's crossed $1 billion in annualised GMV, it experienced a heavy intra-city and inter-city logistics influx, which made managing the large fleet of delivery boys a greater challenge.

“With Haul, Myntra was finally able to track their large inter-city shipments more precisely and share real-time movement alerts with end users,” according to media reports.

" LogiNext's expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimise routes and provide our valued customers with the precise delivery times,” Rajul Jain senior vice president - supply chain at Myntra said. (AR)

Fibre2Fashion News Desk – India

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