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Netstarter makes Magento 2.0 e-commerce site for Venroy
Nov '15
Netstarter, a Salmat company and Australia's leading e-commerce, has developed the world's first Magento 2.0 enterprise digital commerce site for Australian menswear label, Venroy.

With Magento, Venroy.com has seen a 38 per cent increase in conversion, a 65 per cent increase in mobile conversion, and a 40 per cent decrease in page load times. Magento 2.0 product release is a significant re-architecture of the industry's leading digital commerce platform and further builds on its open source heritage, offering unmatched flexibility and extending innovation opportunities for the company's global ecosystem of partners and developers.

Venturi and Smallbone, founders of Venroy, decided to change their business strategy to engage directly with customers online and through their own branded store. They engaged Magento Gold Solution Partner of Excellence, Netstarter, to build a new digital commerce experience that would reflect the spirit of their brand. With Magento 2.0's comprehensive set of out-of-the box features, it only took Netstarter five weeks to deliver Venroy's new website. It supports a responsive interface design, global versioning, automation, faceted search, an optimized checkout that eliminates unnecessary steps, and a custom built referral program. Netstarter also leveraged Magento 2.0's high-performance architecture, support for a standalone database for order management and the native integration with Varnish to provide Venroy with a scalable platform capable of handling their future growth, according to a press release.

Justin Milwidsky, general manager for digital strategy at Netstarter said, “When Venroy engaged us, it was clear they needed a solution that could facilitate their transition from a manufacturer that sold through channel, to a brand that maintains a direct relationship with its customers. We recommended Magento 2.0 because we knew the modern stack and flexible architecture would enable us to deliver a website that both captures their brand identity and supports the execution of their strategic roadmap.”(GK)

Fibre2fashion News Desk - India

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