Home / Knowledge / News / Information Technology / New York & Co introduces mCommerce (mobile) site
New York & Co introduces mCommerce (mobile) site
18
Jun '11
New York & Company, Inc is excited to officially launch their mobile commerce site, marking a new chapter of growth for the company.

"Since we are always seeking fresh opportunities to reach our customers, "The launch of mCommerce was the next natural step for us," stated NY&C EVP and Chief Marketing Officer, Eran Cohen."New York & Company wants to engage with our customers however, and wherever, she wants to interact with the brand. Whether that's through her smartphone, tablet, computer, or in-store experience."

NY&C has partnered with Usablenet, a global technology leader for mobile and multi-channel customer engagement, to power their mobile site. The site URL is m.nyandcompany.com. It's compatible with Android, iPhone and Blackberry devices. Featuring their full inventory, the mobile site is designed to cater to the needs of the New York & Company customers' busy, on-the-go lifestyles.

"As an increasing number of smartphone users rely on their mobile device to conduct product research before purchasing in store or online, it's essential for brands to develop an optimized presence across multiple consumer touch points," said Nick Taylor, President of Usablenet. "Focused on delivering the optimal user experience, the New York & Company mobile site provides users with the most efficient way to search, browse and purchase from the broad NY&C inventory, wherever the customer may be."

New York & Company Inc

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search