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Capture It for iPhone App - PLM, meet the world
08
Aug '11
For the fashion and consumer goods industries, where a picture is worth at least a thousand words, Centric Software, Inc.—a leading provider of product lifecycle management (PLM) software for apparel, luxury goods and consumer goods companies—is bringing the power of mobility to photo capture and markup linked directly into the product development process with the patent-pending Capture It for iPhone app.

The new app will allow Centric 8 users to “capture inspiration and ideas as they occur in the global marketplace, and instantly share with their team of designers, buyers and suppliers,” says Chris Groves, president and CEO of Centric. “The Capture It for iPhone App lets designers—and their PLM software—collaborate beyond the traditional boundaries of the office, and move into the locations where inspiration and product innovation often happen.”

The Capture It for iPhone App lets users take and upload photos directly to the Centric 8 PLM system quickly, accurately and easily, making them instantly available for review, mark-up and analysis. Key uses include:

1. Concept/trend board/storyboard process. Working with the Centric 8 PLM storyboard function, the new app allows designers to accurately capture trend inspiration to include in trend boards, and eventually, product lines. Capture It for iPhone captures trend ideas wherever they occur, whether modeled at runway shows or by “sidewalk fashionistas.” The mobile use of photos with markup, combined with Centric's powerful storyboard capabilities, makes it faster, easier, and, ultimately, less costly to get on-trend inspiration into the development process, says Groves.

2. Sample review. Simple, quick visual communication means that evaluating samples from suppliers becomes vastly more accurate and time efficient, explains Groves. Technical designers can more easily determine if samples meet specifications. Communication of changes back to the supplier becomes more effective with photos and the ability to associate them with styles in the Centric 8 PLM software system. Coupling this quick-image capture with the robust canvas and mark-up capabilities in Centric 8, says Groves, means that companies can deliver very specific and immediate mark-up comments to suppliers and all team members. “Whether it's to call out drape problems, or changes to points of measure, for example, Capture It for iPhone handles it,” says Groves.

3. Buying. On buying trips, the iPhone app can dramatically speed both transactions and the customization process. Reps can capture initial supplier offerings more accurately, as well as mark up and communicate back and forth with development specialists faster on requested customization or changes. On everything from product design to packaging customization with graphics, Capture It for iPhone capture and transmission of images and discussions is much more effective than e-mail, says Groves.

“Innovation—and product development—happens where and when it's going to happen,” states Groves. “Yet until now, product teams have been restricted to using PLM software to collaborate within the boundaries of the office place.” Inevitably, explains Groves, delays or failures in capturing and communicating product information resulted and adversely affected costs and quality.

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