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Lands' End adopts Demandware's cloud model
12
Aug '11
Demandware Inc, a leader in on-demand ecommerce, announced Lands' End has selected the Demandware Commerce platform to support its multi-country business model in Austria, Germany, France, UK and Sweden. Lands' End is a global, multi-channel retailer that designs and sells classically styled apparel, swimwear and outerwear for women, men and kids, plus a complete line of home products, luggage and seasonal gifts.

“We needed to find an ecommerce partner who would be able to support our immediate business needs and long term goals,” said Steve Cretney, CIO, Lands' End.

Can it Be Done in the Cloud?

Lands' End tested the capabilities of Demandware's on-demand commerce platform by building a site for the Sweden launch before committing to a global expansion. During the pilot project, Lands' End evaluated how effective Demandware was in meeting the following criteria:

• Response time
• Ability to launch by deadline
• Site compatibility with Lands' End integrations
• Overall user experience

The pilot implementation began in July of last year and went live in October 2010 - after only three months.

Cretney continued, “The launch of our Swedish site proved that the Demandware Commerce platform and the cloud-based model would support and allow for the quick deployments we were looking for to support our business goals. With Demandware, our team is able to easily launch multiple sites.”

“As pioneers in the ecommerce space, it's no surprise that Lands' End, by choosing a cloud-based ecommerce platform, is now leading the way for other retailers of its size,” said Jamus Driscoll, VP of marketing, Demandware. “With the power and ease of use that comes with our SaaS platform, Lands' End will now have the ability to quickly and easily expand its presence globally. This is a very exciting time for Lands' End and we are looking forward to supporting them every step of the way.”

Lands' End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed.

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.

Demandware Inc

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