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Growth without cost!!!
19
Aug '11
Investing in the future is important to Direct Corporate Clothing. Over the past few years, it has acquired a 60,000 square metre warehouse and set-up a dedicated, wholly-owned garment-manufacturing facility in China. Crucially, it has also installed a state-of-the-art Enterprise Resource Planning (ERP) solution from Aria Systems to support business growth.

Since installing this computer software, Direct Corporate Clothing has never looked back. In a competitive marketplace where everyone is looking for an edge, it recently developed a new corporate clothing module with Aria to take its supply chain efficiency and customer service to new heights.

Building solid foundations

Based in Oldbury, Birmingham, Direct Corporate Clothing designs and supplies uniforms to the transport, logistics, construction, retail, and oil and gas industries as well as local government organisations.

Since the company was established in 1999, its business has witnessed continual growth in sales and product lines. A more sophisticated back office system was therefore needed to support the increased volume and complexity of activity.

Joint managing director of Direct Corporate Clothing Gini Sohal says: “Our previous system didn't have the scalability the new system had, so we changed for the better of the business. The business was growing and our current system couldn't support it.”

In 2005, Direct Corporate Clothing looked at several companies to deliver a new ERP system and selected Aria based on the cost, capability and user-friendly nature of their product solution.

“It's robust and simple to use,” Gini says. “It was also an easy and smooth transition for our staff to make from the previous system.”

The company also liked Aria's hands-on approach. Following an initial demonstration, Aria led a two-day workshop at Direct Corporate Clothing's offices to demonstrate the software operating in their own environment.

“We processed examples of their information through the system so they could be confident that the software would do what we said it would do,” Aria's business development manager John Driscoll says. “There's a big difference between having a demo for a couple of hours and actually sitting there and getting your hands dirty.”

Essex-based Aria has been providing the apparel industry with state-of the-art ERP solutions for 15 years and Direct Corporate Clothing is one of more than 450 apparel companies using its product suites worldwide to gain competitive advantages.

Maximising efficiency
Its latest core system is Aria 4XP. It was chosen by Direct Corporate Clothing to eliminate procedural inefficiencies on all production fronts and to enhance the warehousing and sales processes.

Microsoft-based and with the ability to integrate with existing systems, Aria 4XP gives the supplier complete control of all tasks from initial enquiry to order fulfilment. They can manage and forecast stock, track products, produce sales and purchase orders quickly and easily as well as creating financial and management reports.

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