Home / Knowledge / News / Information Technology / Columbia Sportswear to use EMC Symmetrix VMAX
Columbia Sportswear to use EMC Symmetrix VMAX
01
Sep '11
EMC Corporation announced that Columbia Sportswear, a leading innovator in active outdoor apparel, footwear, accessories and equipment, is utilizing EMC Symmetrix VMAX storage systems with leading technologies including FAST VP (fully automated storage tiering for virtual pools) and flash drives (also known as SSDs) as the foundation of its rapidly expanding VMware environment and its journey to the cloud.

Customer Benefits:
• Reduced Footprint – Symmetrix VMAX enables 50% more VMware virtual machines to be supported in 25% less space; infrastructure is now more than 95% virtualized
• Greater Efficiency – Drive utilization to be increased by 40% using Symmetrix VMAX with EMC FAST VP
• Increased Savings – Automated tiering of FLASH, SATA and Fibre Channel Drives in Symmetrix VMAX reduced storage TCO by 40%.
• Increased Performance – Symmetrix VMAX increased performance of VMware environment and enabled higher service levels and move toward cloud infrastructure

In 2009, Columbia set out to build a new, more efficient data center with enhanced disaster recovery and automation. After reviewing its requirements, Columbia decided that a move toward a cloud computing environment would be the best approach. In addition to EMC, Columbia considered storage systems, including; IBM, Hitachi, HP and others including 3Par, Dell, Lefthand and NetApp, ultimately selecting EMC.

"Our challenge was to build a data center with new levels of automation and the highest levels of protection," said Dan Hein Director of Global IS Shared Services. "We evaluated many vendors and ultimately selected EMC because of the features in Symmetrix VMAX, EMC's holistic view on storage with a variety of technologies and industry leading solutions that we knew we could count on."

Over the past 2 years, Columbia Sportswear's IT environment has evolved from 20%-30% virtualized to more than 95% virtualized. The four Symmetrix VMAX systems it deployed enabled more capacity to be stored in 25% less floor space and, more importantly, enabled a 50% increase in the number of virtual machines supported. The company is also implementing FAST VP and Flash drives as part of its automation strategy.

"The ability to tier our storage automatically using FAST VP will be a huge benefit to us," said Mike Leeper Senior Manager of IT Engineering. "We expect to increase our drive utilization by 40% while ensuring that the most frequently utilized data is automatically placed on the highest performing drives, to speed up application performance. And being able to take advantage of mixed drive configurations with Flash and SATA, managed by FAST VP, will also give us more flexible configurations with cost savings for our Tier 1 applications."

Columbia has virtualized nearly all of its critical applications including website transaction, supply chain, EP and SQL applications. In addition to Symmetrix VMAX, Columbia relies on a numberof other leading EMC technologies in its infrastructure including: EMC RecoverPoint data protection technologies, EMC unified storage systems, EMC Data Domain deduplication technology and it also utilizes VCE Vblock Infrastructure Platforms.

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search