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Chico's FAS adopts APT's Test & Learn tool
02
Sep '11
Applied Predictive Technologies (APT) announced that Chico's FAS, Inc. (Chico's) has signed an agreement to license APT's Test & Learn Management System. Chico's chose APT after a pilot project which examined a range of the retailer's promotional strategies. Using APT's Test & Learn approach during the pilot, Chico's gained valuable insights that helped it better understand its customers' behavior. Going forward Chico's plans to apply the Test & Learn system to optimize a wide range of business initiatives, in areas including marketing, merchandising, store operations, media mix, new product launches, and pricing.

Over 50 Global 2000 retailers, financial institutions, manufacturers, hotels, and restaurants use APT's Test & Learn suite to develop more strategic and informed decision-making. Using APT's solutions, retailers can mitigate the risk of any new initiative by systematically testing the idea with a subset of stores, customers, or employees, thereby gaining empirical insights as to whether, how, and where to roll forward that idea.

“In the highly competitive and fast-moving world of apparel retail, there is need for in-depth testing and analysis in a controlled environment. We have seen how APT's solution is able to rapidly design and test high-impact ideas before rolling them out to the entire store chain or customer base. The ability to confidently predict the impact of potential outcomes will build on Chico's ability to quickly bring the best merchandise and shopping experience to our customers,” said Todd Vogensen, Vice President, Financial Planning and Strategy at Chico's.

“For more than two decades, Chico's has been the leader in women's fashion retailing. We are proud to partner with Chico's on further improving pricing, promotions, marketing, and other strategic decisions,” said Patrick O'Reilly, President and COO of APT.

The Company is a women's specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,206 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico.

Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Subway, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C.

Applied Predictive Technologies (APT)

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