Home / Knowledge / News / Information Technology / HP helps designers create fabric patterns
HP helps designers create fabric patterns
Sep '11
HP announced it is pushing the boundaries of fashion and technology integration with a first-of-its-kind team design challenge from HP and Intel that aired tonight on Lifetime Television's Emmy Award nominated “Project Runway.”

For the first time in the history of the series, designers were asked to produce a comprehensive runway show by creating one-of-a-kind patterns and garments as well as a video backdrop to accompany the production. Designers worked together in groups to create a cohesive collection, merging their design aesthetics and the unique fabrics they designed on HP TouchSmart desktop PCs.

“Once you see the vision in your head, eyes and heart, today's designers can translate their dreamland through computerland. The challenge allowed designers to use amazing products to bring their creativity to life – starting from pattern to collection to fashion show. I'm so excited to see the results,” said Betsey Johnson, fashion designer. “Thanks to HP for creating this challenge and for helping designers get to their vision.”

In this episode, Hewlett-Packard video cameras were used to produce films that became a visual backdrop for the judged runway show. HP TouchSmart desktop PCs allowed designers to create individual patterns and edit video footage using effects such as kaleidoscope to add visual intrigue. The pocket-sized HP Veer smartphone kept teams connected on the go throughout the challenge.

“This challenge gave me the opportunity to demonstrate my cohesive design vision by contributing to everything from the original fabric pattern to the video production. Using innovative technology allowed me to elevate my work and ultimately brings me one step closer to creating a collection for the tents at New York Fashion Week,” said Anya Young Chee, winner of the HP and Intel design challenge.

“The HP and Intel 'Pattern Making' episode has become a 'Project Runway' staple, with last year's challenge winner, Mondo Guerra, using bold plus-sign fabric to create one of the most emblematic garments of the series,” said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company.

HP has been on the forefront of fashion and technology since its unveiling of the HP Mini Vivienne Tam “digital clutch“ notebook PC, followed by relationships with other fashion trendsetters, such as “Project Runway” and “Sex and the City 2.”

Technology on the show
This season, “Project Runway” designers also use the latest HP EliteBook Tablet PCs with second-generation Intel Core i7 processors to create winning designs. Trading up for this digital sketchpad allows designers to use a pen or touch technology to create custom designs for each challenge in unlimited colors and styles, and make modifications with ease.

The winning designer of season nine will receive a $50,000 prize package from HP and Intel to create his or her own vision and run a business.

Must ReadView All

Textiles | On 22nd Oct 2016

Kazanorgsintez picks Technip’s furnace for ethylene plant

Supplier of technology for petrochemical plants, Technip has been...

Textiles | On 22nd Oct 2016

Clariant start ups PP catalyst plant with CB&I technology

Clariant has started up a new polypropylene (PP) catalyst production...

Fashion | On 22nd Oct 2016

DLF Brands will now focus on mass apparel business

DLF company’s retail arm DLF Brands has decided to focus on the mass...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search