Home / Knowledge / News / Information Technology / HP helps designers create fabric patterns
HP helps designers create fabric patterns
13
Sep '11
HP announced it is pushing the boundaries of fashion and technology integration with a first-of-its-kind team design challenge from HP and Intel that aired tonight on Lifetime Television's Emmy Award nominated “Project Runway.”

For the first time in the history of the series, designers were asked to produce a comprehensive runway show by creating one-of-a-kind patterns and garments as well as a video backdrop to accompany the production. Designers worked together in groups to create a cohesive collection, merging their design aesthetics and the unique fabrics they designed on HP TouchSmart desktop PCs.

“Once you see the vision in your head, eyes and heart, today's designers can translate their dreamland through computerland. The challenge allowed designers to use amazing products to bring their creativity to life – starting from pattern to collection to fashion show. I'm so excited to see the results,” said Betsey Johnson, fashion designer. “Thanks to HP for creating this challenge and for helping designers get to their vision.”

In this episode, Hewlett-Packard video cameras were used to produce films that became a visual backdrop for the judged runway show. HP TouchSmart desktop PCs allowed designers to create individual patterns and edit video footage using effects such as kaleidoscope to add visual intrigue. The pocket-sized HP Veer smartphone kept teams connected on the go throughout the challenge.

“This challenge gave me the opportunity to demonstrate my cohesive design vision by contributing to everything from the original fabric pattern to the video production. Using innovative technology allowed me to elevate my work and ultimately brings me one step closer to creating a collection for the tents at New York Fashion Week,” said Anya Young Chee, winner of the HP and Intel design challenge.

“The HP and Intel 'Pattern Making' episode has become a 'Project Runway' staple, with last year's challenge winner, Mondo Guerra, using bold plus-sign fabric to create one of the most emblematic garments of the series,” said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company.

HP has been on the forefront of fashion and technology since its unveiling of the HP Mini Vivienne Tam “digital clutch“ notebook PC, followed by relationships with other fashion trendsetters, such as “Project Runway” and “Sex and the City 2.”

Technology on the show
This season, “Project Runway” designers also use the latest HP EliteBook Tablet PCs with second-generation Intel Core i7 processors to create winning designs. Trading up for this digital sketchpad allows designers to use a pen or touch technology to create custom designs for each challenge in unlimited colors and styles, and make modifications with ease.

The winning designer of season nine will receive a $50,000 prize package from HP and Intel to create his or her own vision and run a business.

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search