Gander to leverage Revionics' solution to boost profit margins
12 Oct '11
3 min read
"Retailers like Gander Mountain are seeking more advanced, scalable tools that can establish shopper-centric pricing, as they face escalating costs, customer price sensitivity and razor-thin margins in these uncertain economic times. We can help them gain a higher profit margin by integrating demand-based pricing into their pricing strategy to better plan, execute and measure performance at the store level,” said Marc Hafner, president and CEO,
Revionics delivers innovative life cycle price optimization solutions to retailers, including base, promotion, and markdown pricing. The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.
Gander Mountain Company, headquartered in St. Paul, Minn., is the nation's largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services.
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