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M&S returns with 'bricks & clicks' strategy
12 Oct '11
2 min read
Marks & Spencer (M&S) returns to France this week with the launch of http://www.marksandspencer.fr/ – its first international transactional website - serving customers across the country.
The new online capability is part of the retailer's 'bricks & clicks' strategy, as it returns to the French market with a combined store and e-commerce offer. Later this autumn, M&S will open its new store in the heart of Paris on the Champs-Elysées offering a selection of womenswear, lingerie and food. Following on from this, M&S will open further stores at strategic locations in the French capital.
From today, customers throughout mainland France, Corsica and Monaco can shop online with M&S using the new French language website. The site offers over 10,000 high quality stylish M&S products across womenswear, lingerie, menswear and kidswear, as well as a selection of homeware products – all priced in Euros and with local delivery prices.
Laura Wade-Gery, M&S' Executive Director of Multi-channel E-commerce, said: “Our plan is to transform M&S into an international multi-channel retailer and it's absolutely right that our first international website should launch here in France, where we know there's great awareness of M&S. Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”
The website offers local delivery prices across France and the ability to track the status of customer orders.
Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. Around 21 million customers visit its stores each week and has 78,000 employees across the UK and 42 territories globally.
The new online capability is part of the retailer's 'bricks & clicks' strategy, as it returns to the French market with a combined store and e-commerce offer. Later this autumn, M&S will open its new store in the heart of Paris on the Champs-Elysées offering a selection of womenswear, lingerie and food. Following on from this, M&S will open further stores at strategic locations in the French capital.
From today, customers throughout mainland France, Corsica and Monaco can shop online with M&S using the new French language website. The site offers over 10,000 high quality stylish M&S products across womenswear, lingerie, menswear and kidswear, as well as a selection of homeware products – all priced in Euros and with local delivery prices.
Laura Wade-Gery, M&S' Executive Director of Multi-channel E-commerce, said: “Our plan is to transform M&S into an international multi-channel retailer and it's absolutely right that our first international website should launch here in France, where we know there's great awareness of M&S. Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”
The website offers local delivery prices across France and the ability to track the status of customer orders.
Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. Around 21 million customers visit its stores each week and has 78,000 employees across the UK and 42 territories globally.
Marks & Spencer (M&S)
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