Home / Knowledge / News / Information Technology / Needle signs top online retailer Urban Outfitters
Needle signs top online retailer Urban Outfitters
Oct '11
Needle announced that it has added one of the world's most prominent global online retailers to its client roster: Urban Outfitters (URBN).

Urban Outfitters will use Needle's Guided Shopping Platform to serve its customers with a personalized online shopping experience. The platform provides a rich chat toolset for agents to assist online shoppers to make a purchase decision including the ability to interactively demonstrate features of products, cross-sell and up-sell with an outfit builder and cart builder, and create social coupons to share with friends via Facebook.

“We are thrilled to have an industry leader like Urban Outfitters come on board as a client, and we're confident this partnership will clearly demonstrate how Needle will change the way companies converse with online shoppers,” said Morgan Lynch, founder and CEO of Needle. “Urban Outfitters is a thought leader that recognizes the value of combining fashion expertise with the tools only the Guided Shopping Platform can provide.”

“We chose Needle over other providers because their platform provides tools for a creative, high-touch collaboration with our customer online,” said Holly Devine, director of eCommerce at Urban Outfitters. “Features like in-chat social networking and the Needle Outfit Builder make improving Key Performance Indicators like Average Order Value and social impressions easier for us while making our customers feel highly valued.”

A thought leader in distributed workforces and crowdsourcing, Lynch founded Logoworks in 2001, which was acquired by HP in 2007. In early 2011, Needle closed a $2M Series A equity funding round that included prominent industry leaders and Chicago investment firm Lightbank (Groupon investors).

Needle provides ecommerce websites with expert shopping assistance online through a chat, voice and video communications platform. Needle has experts ready to help in a variety of categories from electronics to cosmetics and helps ecommerce sites raise conversion, average order value, and enhance customer loyalty.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search