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Mercent Retail to boost Aéropostale's eCommerce growth
Nov '11
Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced Internet Retailer 500 merchant Aéropostale, Inc. has selected Mercent to manage and optimize its cross-channel advertising campaigns and accelerate product revenue growth across leading online shopping engines.

"Extending and building the Aéropostale brand online is among our top growth priorities," stated Jacob Hawkins, Vice President of Ecommerce at Aéropostale. "Key to this is establishing a profitable presence on high growth channels that include top online shopping engines. After evaluating various online marketing providers, Mercent offered a 'best-in-class' solution for data feed management."

Mercent drives retail product and offer visibility across a comprehensive set of digital channels that include online shopping engines; paid search platforms (Google AdWords, Microsoft AdCenter); online marketplaces like Amazon and eBay; product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA); social shopping and shopping search sites; and affiliate networks.

The Mercent Retail platform complements this with deep retail analytics that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI and tools that allow retail marketers to take action on these insights.

According to Mercent CEO Eric Best, "We are very pleased to partner with Aéropostale -- one of the retail industry's most recognized and growing apparel brands. Aéropostale joins a strong portfolio of established brands leveraging the Mercent Retail platform to profitably reach and convert more shoppers online." In addition to Aéropostale, Mercent is accelerating the online marketing and sales performance for many other Tier 1 retail brands, including 1-800-Flowers, HSN, Brookstone, GUESS?, L'Occitane USA, Redcats Group, Petco, Sur La Table and others.

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale stores and 7 to 12 year-old kids through its P.S. from Aéropostale stores.

Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail SAAS technology and Mercent Performance professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits.


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