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Oakley to hike inventory output with 7thonline
Dec '11
7thonline, the leading provider of cross channel merchandise planning and assortment management to the retail and wholesale industry, announced that Oakley, Inc., one of the leading sports brands in the world, has selected 7thonline Merchandise and Assortment Management to increase the productivity of its inventory and merchandising process.

This includes merchandise financial planning, visual and analytical assortment planning, in-season OTB management and forecasting, and embedded business intelligence, based on powerful optimization engines.

"With 7thonline, we will be able to move to a proactive buying model, with stronger transparencies between ownership of inventory and store demand," said Erik Searles, Vice President Oakley Retail. "We expect improved product margins and profits by executing localized, demand-driven store assortments."

"We are extremely pleased that Oakley has partnered with us to help support their retail expansion," stated Max Ma, CEO of 7thonline. "Oakley will be able to quickly take advantage of our deep industry expertise and drive business value to their fast growing organization."

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art.

This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible.

Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections.

Founded in 1999, 7thonline is the leading provider of cross channel merchandise and assortment management solutions to the retail and wholesale industry.

7thonline Inc

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