Harvey Nichols picks Lyris's email marketing program

13 Dec '11

2 min read

Lyris Inc., the global digital marketing expert, announced that premier fashion retailer, Harvey Nichols, has selected Lyris as its digital marketing partner. Based on the need for an integrated email marketing solution to reinvent their digital marketing program, the company is implementing Lyris HQ.

Considered one of the world's premier fashion retailers, Harvey Nichols is renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world's most prestigious brands in womenswear, menswear, accessories, beauty and food online and in stores.

The London flagship store is located in the heart of Knightsbridge with additional Harvey Nichols stores in Leeds, Birmingham, Edinburgh, Manchester and Bristol. Outside of the UK, there are stores in Dublin, Riyadh, Hong Kong, Dubai, Istanbul and Ankara.

“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols.

“Lyris HQ delivers these capabilities whilst understanding our business' needs as well as our fashion consumers – helping us execute successful campaigns that I feel confident will drive business results.”

“We are thrilled that Harvey Nichols selected Lyris to expand their email marketing capabilities,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris is the perfect partner to enable this global retailer to attract new customers and inspire current customers to rediscover their brand with a leading global digital marketing solution. We look forward to a long and productive relationship.”

Harvey Nichols was founded in 1813 and is today the UK's premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world's most prestigious brands in womenswear, menswear, accessories, beauty and food.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns.

Lyris Inc

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