Home / Knowledge / News / Information Technology / Kenneth Cole uses Zmags tool to capture Holiday sales
Kenneth Cole uses Zmags tool to capture Holiday sales
20
Dec '11
Zmags, the leading provider of rich media mobile and social merchandising, announced that Kenneth Cole has chosen Zmags CommercePro to create integrated Web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

Just in time for the holidays, Kenneth Cole's first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.

Zmags CommercePro integrates commerce transaction capability directly into the digital catalog environment, enabling retailers and brands to monetize online, mobile and social merchandising consistently across tablets, websites, smartphones and social networks.

The platform has driven as much as a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

Supporting Quotes:
"With Zmags, we have created tablet- and social-friendly content that makes browsing our lines more inspiring and buying the perfect gift much easier," said Robert Genovese, vice president of media/marketing, Kenneth Cole."

"The Kenneth Cole customer is always seeking inspiration and new looks. And this holiday season, our investment in Zmags will entice customers shopping with us using their tablet or via our Facebook page."

"Innovative and forward-thinking retailers like Kenneth Cole appreciate that tablet commerce is a significant and growing revenue driver for their business," said W. Sean Ford, COO and CMO of Zmags. "CommercePro by Zmags helps Kenneth Cole extend their unique brand experience to their customers in a dynamic, seamless and engaging way whether they shop via tablet, website, smartphone or Facebook."

Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York; Kenneth Cole Reaction; Unlisted, Le Tigre, as well as footwear under the proprietary trademark Gentle Souls.

Zmags helps thousands of the world's most progressive retailers and brands drive product discovery and inspire purchase by creating a deeply immersive and compelling consumer shopping experience across all digital touchpoints.

Using the Zmags on-demand rich media merchandising platform, businesses measurably and dramatically increase customer engagement, conversion rates, order size and brand loyalty.

Zmags inc


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search