Home / Knowledge / News / Information Technology / Kenneth Cole uses Zmags tool to capture Holiday sales
Kenneth Cole uses Zmags tool to capture Holiday sales
20
Dec '11
Zmags, the leading provider of rich media mobile and social merchandising, announced that Kenneth Cole has chosen Zmags CommercePro to create integrated Web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

Just in time for the holidays, Kenneth Cole's first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.

Zmags CommercePro integrates commerce transaction capability directly into the digital catalog environment, enabling retailers and brands to monetize online, mobile and social merchandising consistently across tablets, websites, smartphones and social networks.

The platform has driven as much as a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

Supporting Quotes:
"With Zmags, we have created tablet- and social-friendly content that makes browsing our lines more inspiring and buying the perfect gift much easier," said Robert Genovese, vice president of media/marketing, Kenneth Cole."

"The Kenneth Cole customer is always seeking inspiration and new looks. And this holiday season, our investment in Zmags will entice customers shopping with us using their tablet or via our Facebook page."

"Innovative and forward-thinking retailers like Kenneth Cole appreciate that tablet commerce is a significant and growing revenue driver for their business," said W. Sean Ford, COO and CMO of Zmags. "CommercePro by Zmags helps Kenneth Cole extend their unique brand experience to their customers in a dynamic, seamless and engaging way whether they shop via tablet, website, smartphone or Facebook."

Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York; Kenneth Cole Reaction; Unlisted, Le Tigre, as well as footwear under the proprietary trademark Gentle Souls.

Zmags helps thousands of the world's most progressive retailers and brands drive product discovery and inspire purchase by creating a deeply immersive and compelling consumer shopping experience across all digital touchpoints.

Using the Zmags on-demand rich media merchandising platform, businesses measurably and dramatically increase customer engagement, conversion rates, order size and brand loyalty.

Zmags inc


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X