Home / Knowledge / News / Information Technology / Kenneth Cole uses Zmags tool to capture Holiday sales
Kenneth Cole uses Zmags tool to capture Holiday sales
20
Dec '11
Zmags, the leading provider of rich media mobile and social merchandising, announced that Kenneth Cole has chosen Zmags CommercePro to create integrated Web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

Just in time for the holidays, Kenneth Cole's first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.

Zmags CommercePro integrates commerce transaction capability directly into the digital catalog environment, enabling retailers and brands to monetize online, mobile and social merchandising consistently across tablets, websites, smartphones and social networks.

The platform has driven as much as a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

Supporting Quotes:
"With Zmags, we have created tablet- and social-friendly content that makes browsing our lines more inspiring and buying the perfect gift much easier," said Robert Genovese, vice president of media/marketing, Kenneth Cole."

"The Kenneth Cole customer is always seeking inspiration and new looks. And this holiday season, our investment in Zmags will entice customers shopping with us using their tablet or via our Facebook page."

"Innovative and forward-thinking retailers like Kenneth Cole appreciate that tablet commerce is a significant and growing revenue driver for their business," said W. Sean Ford, COO and CMO of Zmags. "CommercePro by Zmags helps Kenneth Cole extend their unique brand experience to their customers in a dynamic, seamless and engaging way whether they shop via tablet, website, smartphone or Facebook."

Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York; Kenneth Cole Reaction; Unlisted, Le Tigre, as well as footwear under the proprietary trademark Gentle Souls.

Zmags helps thousands of the world's most progressive retailers and brands drive product discovery and inspire purchase by creating a deeply immersive and compelling consumer shopping experience across all digital touchpoints.

Using the Zmags on-demand rich media merchandising platform, businesses measurably and dramatically increase customer engagement, conversion rates, order size and brand loyalty.

Zmags inc

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search