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Armory enjoys Trumpia's Mobile Text Marketing Solution
Dec '11
Armory Survival Gear, a leading Southern California-based street-wear and events company is using Trumpia's SMS text marketing solution as part of its cross-channel promotions strategy to boost in-store traffic and attendance at international dance events.

The company routinely orchestrates multi-channel marketing campaigns, whereby it orchestrates its promotions, using SMS marketing and social media sites including Facebook.

Besides frequent sales on merchandise, the business also hosts dance party style events locally like the weekly, Thursday night Generations party and multiple break dance (Bboy) contests and events monthly such as Freestyle Session, which is held around the world in various locations.

One way that the retail business has built its mobile text marketing database is by advertising its mobile keyword on its website, inviting people to text the word “Armory” to 99000 and then receive a mobile coupon for 20 percent off of their purchase.

For a competitive edge, the retailer conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day -- right before Thanksgiving – which it dubbed Black Wednesday.

Armory Survival Gear used Trumpia's SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. As a result, the retailer effectively and affordably realized 30 percent of its average monthly revenues in just two days – without the extensive pre-planning activities and expenditures required of traditional advertising campaigns.

And by orchestrating a campaign for each of its Freestyle Session events, the company enjoys great success – typically with upwards of 1000 or more attendees per event. The Thursday night Generations party gets roughly about 300 per week, which fills the event to capacity at U-31 in North Park, the venue where it is held.

“The ability to provide spur of the moment, up to the minute alerts allows us to capitalize on the fact that most of our audience prefers to receive information that they can use immediately,” said DJ CROS1, owner and head of marketing and operations for Armory Survival Gear.

“Trumpia lets us affordably and quickly grow our business, make adjustments along the way and widely reach our customers who are typically on the go and always have their mobile phones nearby.”

“People are interested in building rapport and regularly engaging with local businesses that they like and trust,” said Derek Rhie, director of sales and support for Trumpia. "

“Armory Survival Gear's use of Trumpia is a perfect example of how our platform can help businesses and organizations turn ongoing conversations into real profits, combining the power of SMS marketing, social media messaging and other popular channels like IM and email."

Armory Survival Gear, specializing in leading Hip Hop brands and its own Armory brand,is located in the heart of San Diego's downtown area. The store has been a mainstay in street-wear as well as the Hip Hop community since 2002.

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