Home / Knowledge / News / Information Technology / vrMockshop - 3D interactive solution for store design
vrMockshop - 3D interactive solution for store design
10
Feb '12
vrSoftware announce they have responded to market changes and are partnering with retail design and brand agencies to help them meet the evolving needs of fashion retail brands.

In the current challenging and highly multi-channel retail landscape, brands and retailers recognise that their 'bricks and mortar' retail outlets need to deliver an unrivalled brand experience.

During the planning phase, the whole retail team from buying, marketing and store operations need to participate in the retail design process to create the best experience for the customer and achieve the maximum sales per square foot. Existing tools and methods have proven to be limited in serving the needs of all departments. However, with new interfaces to CAD systems, vrMockshop provides the perfect virtual model for the whole team to evaluate, re-model and execute.

vrSoftware Limited is most widely known for vrMockshop, a true 3D interactive modelling solution which merchandisers and planning teams use for store modelling, space analysis and shop floor communications. Today, the company has over 5,000 users in 30 countries and can count some of the leading global brands amongst its customer base, including Tommy Hilfiger, Macy's, Hugo Boss, Calvin Klein, Nike, Adidas, Reebok and many more.

vrSoftware has been working in partnership with Wests Design Consultants, a multi-disciplined design agency that have clients such as Asics and Chelsea FC as part of their portfolio. Jason West, Managing Director commented: "How to best engage with the shopper is changing dramatically. The multi-channel world means that delivering a properly joined up and consistent brand experience should involve a cross-functional team - and that team includes the marketing department, buyers, merchandisers as well as the technical teams within the property function."

He added: "With vrMockshop, clients and retail designers can get instant feedback on stock densities and optimum display configurations. This is something that would normally not be possible in the initial phases of a design project.''

Colin Liversedge, Managing Director of vrSoftware commented, "Our aim is quite simple, to partner with retail design and brand agencies to help them respond to current retail trends and compete more effectively in today's evolving retail environment. Through partnering with vrSoftware, agencies will be able to deliver the real 'retail detail' which is what brands and retailers really want to see, so that they can make informed commercial decisions."

Colin continued, "The vrMockshop solution interfaces with CAD and 3D rendering tools enabling retail design companies to deliver a visual presentation which not only has the creative 'gloss', but also has a level of retail detail which takes retail design projects to a whole new level. This is exactly the type of information retail clients, visual merchandising, marketing, buying and store operations teams want to see. For example, vrMockshop can deliver instant answers to stock and space optimisation questions, which is something that existing retail design tools cannot deliver."

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search