Home / Knowledge / News / Information Technology / vrMockshop - 3D interactive solution for store design
vrMockshop - 3D interactive solution for store design
10
Feb '12
vrSoftware announce they have responded to market changes and are partnering with retail design and brand agencies to help them meet the evolving needs of fashion retail brands.

In the current challenging and highly multi-channel retail landscape, brands and retailers recognise that their 'bricks and mortar' retail outlets need to deliver an unrivalled brand experience.

During the planning phase, the whole retail team from buying, marketing and store operations need to participate in the retail design process to create the best experience for the customer and achieve the maximum sales per square foot. Existing tools and methods have proven to be limited in serving the needs of all departments. However, with new interfaces to CAD systems, vrMockshop provides the perfect virtual model for the whole team to evaluate, re-model and execute.

vrSoftware Limited is most widely known for vrMockshop, a true 3D interactive modelling solution which merchandisers and planning teams use for store modelling, space analysis and shop floor communications. Today, the company has over 5,000 users in 30 countries and can count some of the leading global brands amongst its customer base, including Tommy Hilfiger, Macy's, Hugo Boss, Calvin Klein, Nike, Adidas, Reebok and many more.

vrSoftware has been working in partnership with Wests Design Consultants, a multi-disciplined design agency that have clients such as Asics and Chelsea FC as part of their portfolio. Jason West, Managing Director commented: "How to best engage with the shopper is changing dramatically. The multi-channel world means that delivering a properly joined up and consistent brand experience should involve a cross-functional team - and that team includes the marketing department, buyers, merchandisers as well as the technical teams within the property function."

He added: "With vrMockshop, clients and retail designers can get instant feedback on stock densities and optimum display configurations. This is something that would normally not be possible in the initial phases of a design project.''

Colin Liversedge, Managing Director of vrSoftware commented, "Our aim is quite simple, to partner with retail design and brand agencies to help them respond to current retail trends and compete more effectively in today's evolving retail environment. Through partnering with vrSoftware, agencies will be able to deliver the real 'retail detail' which is what brands and retailers really want to see, so that they can make informed commercial decisions."

Colin continued, "The vrMockshop solution interfaces with CAD and 3D rendering tools enabling retail design companies to deliver a visual presentation which not only has the creative 'gloss', but also has a level of retail detail which takes retail design projects to a whole new level. This is exactly the type of information retail clients, visual merchandising, marketing, buying and store operations teams want to see. For example, vrMockshop can deliver instant answers to stock and space optimisation questions, which is something that existing retail design tools cannot deliver."


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

ACFTA to benefit Egyptian RMG exports: trade body official

Apparel/Garments | On 24th Apr 2018

ACFTA to benefit Egyptian RMG exports: trade body official

Egypt’s readymade garment (RMG) sector’s exports to African countries ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search