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IBM to develop David Jones' online web design
16
Feb '12
David Jones Limited (DJS) announced that following an extensive and detailed tender process it has appointed IBM as the provider of its new multi-channel retail (MCR) systems platform.

Under the terms of its appointment IBM will develop an end-to-end multi-channel e-commerce platform (the IBM Smarter Commerce Solution) for David Jones that will enable it to provide customers with a seamless customer experience across its physical stores, its online stores and mobile devices.

IBM will develop and integrate David Jones' online web design, its application development, social media, promotions, analytics and reporting as well as back end capabilities for order and inventory management and fulfilment.

David Jones' IBM Smarter Commerce Solution will leverage the knowledge, expertise and leading practice models that IBM has implemented for major department stores globally. These retailers have successfully utilised IBM's Smarter Commerce Solution to significantly transform themselves into multi-channel retail businesses which deliver profitable growth.

David Jones CEO Paul Zahra said, “Our appointment of IBM to deliver an end-to-end MCR platform, in addition to our increased investment in technology including a new POS system is indicative of our new strategic focus and commitment to transforming our business into a fully integrated multi-channel retailer.”

The IBM arrangement and the Company's investment in technology and information systems will be funded from its annual capital expenditure throughout the rollout of its MCR strategy. Further details about the rollout of the Company's MCR Strategy and key milestones will be provided as part of the Company's Investment Market update.

David Jones Group Executive Retail Services Antony Karp said, “IBM has a proven international track record of delivering successful end-to-end MCR platforms for department stores. Having seen the success of the systems IBM has implemented for international department stores, we are confident that we have partnered with the best possible entity to enable us to commence our transformation into a fully integrated multi-channel retailer on par with the world's best.”

David Jones Limited


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