Home / Knowledge / News / Information Technology / UNIONBAY to leverage Mercent Retail to boost sales growth
UNIONBAY to leverage Mercent Retail to boost sales growth
02
Mar '12
Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced U.S. apparel brand UNIONBAYhas selected Mercent and the Mercent Retail online performance marketing platform to accelerate its 2012 eCommerce sales growth.

UNIONBAY joins a growing list of national brand name retailers utilizing Mercent Retail to manage and optimize their cross-channel online advertising campaigns. As a part of the new client engagement, UNIONBAY will leverage Mercent Retail to accelerate sales through popular comparison shopping sites. The company has also invested in Mercent's proprietary paid search technology to take UNIONBAY's online retail search campaigns to new levels of success and efficiency.

Through the Mercent Retail platform, UNIONBAY also has access to detailed performance analytics, including direct and actionable insights on products, categories, brands, promotions, ads and channels, to ensure UNIONBAY drives maximum campaign and ROI performance.

According to Steve Ritchie, UNIONBAY, “Mercent was our vendor of choice based on the company's exceptional industry reputation, proven technology and ability to drive meaningful sales and revenue gains for its other brand name retail clients. We have already increased new customer acquisition and sales through the Mercent Retail platform and are leveraging key performance data to improve UNIONBAY's competitive stature in a very challenging eRetailing environment.”

Mercent's suite of online channel management solutions are architected to meet the unique needs of large national brand name retailers and deliver proven performance results for merchants competing through digital channels that include online marketplaces, paid search platforms, shopping engines, product ad platforms, and social shopping sites.

In a recent analysis of year-over-year sales performance for retailers selling on third-party shopping sites through Mercent Retail, Mercent clients saw an average 34% increase in YOY sales. As a result, Mercent is enjoying its own marketplace success with more than 74% YOY new customer growth. Established brands on the Mercent Retail platform include UNIONBAY, 1-800-Flowers, Brookstone, GUESS?, L'Occitane USA, Redcats Group, Petco, Sur La Table, HSN and others.

According to Mercent CEO Eric Best, “Mercent continues to grow market share by enabling the world's largest brand name retailers to successfully market and sell across high-performing online channels. We are pleased to add UNIONBAY to Mercent's growing retail client portfolio and look to their future success on the Mercent Retail platform.”

Through its award-winning Mercent Retail technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns.

Mercent


Must ReadView All

Courtesy: Pexels

Textiles | On 27th Apr 2018

AWEX EMI sets new all-time record; touches 1847ac per kg

In the week ending April 27, 2018, the Eastern Market Indicator (EMI) ...

Indian exporters lobby FIEO urges lifting of ban on LoUs

Textiles | On 27th Apr 2018

Indian exporters lobby FIEO urges lifting of ban on LoUs

India’s exporters lobby Federation of Indian Export Organisations...

US GSP extension restored on 22 Apr, refunds not automatic

Apparel/Garments | On 27th Apr 2018

US GSP extension restored on 22 Apr, refunds not automatic

The US generalized system of preferences (GSP) programme was restored ...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search