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Crönert appointment will allow Lectra to enter a new phase
23
Mar '12
Its onboard intelligence gives Vector, Lectra's flagship range of automated fabric cutters a unique place on the market, making it the most widely sold system worldwide. Lectra estimates that more than one in every four fabric cutters sold worldwide is a Vector.

These cutting solutions provide the flexibility necessary to respond to the diversification of demands and the fluctuation in the number of models and references from contractors.

Meanwhile, the Focus range is used by the vast majority of airbag manufacturers around the world and has captured nearly 70% of market share.

The Vector and Focus Airbag ranges in particular are the reason for Lectra's strong growth in the automotive market, up by 64% in 2011 compared to 2010.

Bertrand Crönert began his career in 1987 with SKF Group, world leader in mechanical bearings. While there, his different responsibilities included sales and marketing, and, in particular, he landed a major contract with General Motors US. In 1994 he joined Valeo as marketing director in the heat exchanger division, then became the condenser product line (P&L) director, where he was in charge of launching new breakthrough technologies.

He was then promoted to Product Marketing Director of the Climate Control Branch, responsible for defining and deploying worldwide product strategy, handling strategic alliances and the innovative positioning of B2B2C passenger comfort solutions. In 2006, he joined Areva T&D as world Marketing Director for Business Unit Automation.

As of 2010, he performed similar responsibilities at Alstom Grid, arising from Areva T&D's sale of high voltage services.
Bertrand Crönert graduated as an Engineer from the Ecole de Mines and holds an MBA from EDHEC.

Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials.

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