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Brazil's VGB Group to use RFID at 120 apparel stores
17
Apr '12
Valdac Global Brands (VGB) Group, which successfully installed radio frequency identification (RFID) at its newly launched Memove retail chain last year, will now be deploying the technology at around 120 outlets of its two other clothing chains – Siberian and Crawford – in Brazil.

VGB deployed RFID along with the launch of its first Memove outlet in October 2011. Since then, the company has been using the technology to track each of the approximately 40,000 items from the point of manufacture to the point of sale, which includes the distribution centre, the store and the shelf.

Within months of installation of RFID, VGB Group's operating costs declined by 50 percent. The technology allowed the staff to verify the receipt of 3,000 to 4,000 apparel pieces within no time, compared to several hours it took to complete the same task prior to the use of the technology.

The initial success with RFID led VGB management to consider extending the use of the technology to its other two apparel retail chains throughout Brazil.

The company is expected to begin deploying RFID technology at Siberian and Crawford apparel retail chains by the end of 2012. However, the implementation process at these stores is expected to take more time than Memove, where RFID project was conceived when the stores did not yet exist.

Fibre2fashion News Desk - India

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