Home / Knowledge / News / Information Technology / Charming Shoppes to use Oracle retail store solution
Charming Shoppes to use Oracle retail store solution
01
May '12
Charming Shoppes, the parent company of Lane Bryant, Lane Bryant Outlet, Fashion Bug and Catherines Plus Sizes, has selected Oracle Retail Merchandising and Stores to establish a cross-channel platform serving its brands.

Charming Shoppes will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising, supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.

The retailer will use Oracle Retail Merchandise Operations Management to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.

The retailer will use Oracle Retail Stores Solutions to improve cross-channel sales capabilities, gain better access to information and deliver a consistent, personalized experience at customer touch points.

The company will also implement Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands.

"Charming Shoppes' mission is to be the plus-size authority for fit, fashion and value, profitably serving as the destination for all of her lifestyle needs, and we are always looking for ways to improve the execution of this mission," said Michael Barrett, chief information officer and senior vice president, Charming Shoppes.

"Oracle Retail will help us improve our internal processes, analysis and decision making to manage inventory and deliver assortments that provide a variety of choices for our targeted segments, so we may offer her trend-right, fashion-appropriate, and quality apparel with consistent, great fit offered in multi-channels."

"Charming Shoppes is establishing a platform that will allow them to deliver an exceptional customer service experience for each of its brands," said Mike Webster, senior vice president and general manager, Oracle Retail. "By selecting Oracle Retail, Charming Shoppes will gain additional insight and control to optimize performance across all locations."

Oracle Corporation

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X