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Charming Shoppes to use Oracle retail store solution
01
May '12
Charming Shoppes, the parent company of Lane Bryant, Lane Bryant Outlet, Fashion Bug and Catherines Plus Sizes, has selected Oracle Retail Merchandising and Stores to establish a cross-channel platform serving its brands.

Charming Shoppes will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising, supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.

The retailer will use Oracle Retail Merchandise Operations Management to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.

The retailer will use Oracle Retail Stores Solutions to improve cross-channel sales capabilities, gain better access to information and deliver a consistent, personalized experience at customer touch points.

The company will also implement Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands.

"Charming Shoppes' mission is to be the plus-size authority for fit, fashion and value, profitably serving as the destination for all of her lifestyle needs, and we are always looking for ways to improve the execution of this mission," said Michael Barrett, chief information officer and senior vice president, Charming Shoppes.

"Oracle Retail will help us improve our internal processes, analysis and decision making to manage inventory and deliver assortments that provide a variety of choices for our targeted segments, so we may offer her trend-right, fashion-appropriate, and quality apparel with consistent, great fit offered in multi-channels."

"Charming Shoppes is establishing a platform that will allow them to deliver an exceptional customer service experience for each of its brands," said Mike Webster, senior vice president and general manager, Oracle Retail. "By selecting Oracle Retail, Charming Shoppes will gain additional insight and control to optimize performance across all locations."

Oracle Corporation


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