Home / Knowledge / News / Information Technology / Urban Outfitters selected as 2012 Top Innovator
Urban Outfitters selected as 2012 Top Innovator
11
May '12
Starmount announced that Urban Outfitters has been named a 2012 Top Innovator by Apparel Magazine for its successful implementation of Starmount's mobile POS solution, Engage. Urban Outfitter's deployment of Engage has brought a heightened level of customer service into the store, as shoppers enjoy fewer lines, faster transaction times and a more connected shopping experience.

Urban Outfitters has rolled out Starmount's mobile selling solution across all of its brands: Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN, which are known for their eclectic mix of men's and women's apparel, fashion accessories, housewares and gifts.

Customers have noticed the change mobile POS has brought to the shopping experience, and feedback has been positive. “Our customers have come to expect a differentiated shopping experience,” John Devine, executive director of IT, Urban Outfitters, told Apparel Magazine. “With the mobile POS solution, our sales associates are freed from behind the cash wrap to interact with customers at the point-of-interest, enhancing customer service.”

Urban Outfitters' associates also have access to online inventory using their mobile devices, allowing them to save the sale when merchandise is out of stock in the store but available online. Starmount's mobile selling system includes the ability to purchase items from multiple channels in one transaction.

While sales associates can now complete transactions from anywhere on the store floor, Devine shared with Apparel Magazine that “one area of particularly noteworthy success has been the ability to check out customers as they are leaving the fitting room.” Urban Outfitters plans to rollout additional mobile selling features within Engage, including access to product reviews, designer notes and outfitting suggestions.

Apparel Magazine's annual Top Innovator award recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve the business.

Urban Outfitters

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search